The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. This year, Thule is awarded the 'Red Dot: Best of the Best for Brands & Communication Design'.
The jury awards the Red Dot seal of quality to convincing brands and communication work. Projects that win over the jury with their design quality, creativity and brand communication are awarded a Red Dot, while outstanding projects receive a Red Dot: Best of the Best.
The best communication design works and brands of the year stood out from more than 8,600 entries. As part of the Red Dot Gala, the laureate of the Red Dot: Best of the Best received a well-earned trophy on stage at Berlin’s Konzerthaus last Friday, November 1, 2019.
Statement by the jury
”The Swedish premium outdoor manufacturer Thule convinces with a brand image that has been implemented in a highly consistent and engaging manner. All categories, from the website to the product design and packaging, as well as the commercials in particular, are infused by the company’s clear and appealing brand message. This not only results in a visually distinctive and easy-to-recognise appearance, it also brings the image of this premium yet down-to-earth and thus typically Nordic company to life in a highly credible manner.”